Many of you here in the US my not be familiar with COS per say, but everyone in the whole world knows its parent company H&M. COS is a Swedish label under H&M Hennes & Mauritz group which focus on a more classic and quite Swedish aesthetic. I found these still life photos of the Autumn/Winter 2010/11 collection on their website and had to highlight them for our readers.
These photos were created by Scheltens & Abbenes (see more from them here). We are always fans of abstracted presentations of garments and this couple has definitely mastered the art. On the COS site you have the opportunity to click in and see the look so it its like an aesthetic teaser to draw you into another layer of information. A production like this relates well to their customer, a more elevated and detail oriented person.
COS stores can be found throughout Europe but the company has yet to plant their feet on US territory. Though still more expensive than H&M and Uniqlo, I feel like it could be a nice competitor for Uniqlo, especially their Jil Sander collaboration line.