What do you get when you cross a touring rock band with a high-end fashion label? You get Clemens en August . Well sort of.
In the hectic world of fashion, often it’s all about creating a point of difference to reach a target niche market – and this brand seems to have this down to a fine art.
To create an air of exclusivity, Clemens en August operates outside of the normal fashion schedule by only being available through a touring concept store twice a year for 3 days at a time per city. And if that’s still not exclusive enough for you; each piece is produced in limited numbers.
Started by Alexander Brenninkmeijer who belongs to the clan that founded the C&A retail empire, the trunk shows reflect the refined and sharp tailoring of the clothes and are mostly held in galleries, museums, theatres and other lavish locations. The next tour, which takes place this month will stop off in 11 cities including Berlin, London, New York and Zurich.