Venice, the romantic, and one of the most iconic cities in Italy has been in quiet isolation, perhaps preparing itself for a new renaissance – a time of visioning a new way of connecting and living together.
Casa Flora is a large house in the heart of Venice. Completely custom designed to showcase the best of new Italian design, the apartment is part of the boutique Hotel Flora, by Hotelier Gioele Romanelli. He envisioned a space for guests to feel like a Venetian for a few days, experiencing one of the most beautiful cities in world at a slow pace. Romanelli, born and bred in Venice, has partnered with creative director Diego Paccagnella, a global entrepreneur and founder of Design-Apart, to connect artisanal furniture makers, design and the best of Italian hospitality.
The Romanelli family has been running the Hotel Flora, which is adjacent to Casa Flora, for more than 50 years. The family mastered the hospitality craft since the 60s and is now up to Gioele to continue and innovate the family tradition.
At Casa Flora, typical Venetian materials have been cleverly repurposed in contemporary forms, by architect Matteo Ghidoni and interior designer Laura Sari. Lavatories are made of palladiana terrazzo tiles, a stone treatment technique usually used for flooring in the lagoon’s houses. The TM Italia kitchen top repurposes a green stone that recalls the color of the city’s canals but can also be spotted on facades of historic palazzi, churches and altars.
Fabrics are from Rubelli, a Venetian based company that exports Venetian textiles all over the world. Murano glasses are from Salviati and the dining room table and bedroom doors are made of treated briar wood from Xilia, a local artisanal wood company.
The main entrance leads directly to the noble floor, which is also the social core of the house. A sort of domestic “campo” that can be used for dinners prepared in the adjacent kitchen by local chefs, or for work related meetings. Large windows allow the lagoon’s light to flood the space and three portals connect the different living environments, ensuring a fluid ensemble.
Casa Flora is the place where visitors interact with the contemporary face of Venice made of hard-working artisans, fabricators, designers, tailors, shoemakers, chefs, and creatives and they do so by touching, living and experiencing a custom-made environment totally Italian designed.