A $100 iPhone, $800 MacBook or $25 iPod shuffle could be hitting Apple stores the day after Thanksgiving — if analysts’ predictions are correct.
Barclays Capital expects Apple to price its gadgets very competitively for Black Friday, a consumer holiday when stores sell products at dramatically discounted prices, marking the beginning of the holiday shopping season. Barclays Capital points out that this season, low-cost notebooks priced around $300 from Dell and other companies will pressure Apple to give generous discounts on its products, too, in order to compete in the face of a collapsing economy.
“We have not seen any Apple Black Friday ads yet (as is customary), but expect the company to be more aggressive than usual in its one-day sale, perhaps with $100 off a few Mac models and discounts on several iPods,” Barclays Capital analyst Ben Reitzes wrote in a report to clients. – see full article at Wired