AllSaints is flexing their multimedia skills to show they’re serious about celebrating their heritage as a true fashion original. Directed by AllSaints Chief Creative Officer Wil Beedle, this Fall Winter 2012 campaign just released has been photographed by Aitken Jolly and shot by Tom Beard. The concept behind the new campaign is to introduce the next generation of artisans and creative talent. For this 60 second brand film, AllSaints has recruited some of the most exciting talent of actors, artisans, poets, writers and models alongside longtime brand collaborators.
The cast includes: Tomo Campbell – fine art painter, Marques Toliver – violinist, Alpines – musical duo, Tony Ward – entertainer and model, Vita Kan – ballerina and model, Phoebe Colling James – artist and photographer, Stuart Hamond – writer & editor at Daed & Confused, Laura Gosh – filmmaker, and Sophie Dickens – singer and model.