Frame Publishers approached Paris-based Bonsoir Paris, a collective with a small multidisciplinary studio to shoot for a one off publication named ‘The Merchant’ for Vitra.
The publication takes a creative look at retail design and lifestyle trends in three cities on three continents: Amsterdam, Tokyo and Melbourne. Next to the editorial content Vitra images that featured their shop fitting systems.
The series celebrates the magic and texture of various relationships individual objects form with this very logical and functional product. While founded in function, each element has a playful aspect through its aesthetic and adaptive characteristics. Each image focuses on the product’s physical construction and function as well as the environment created by its presence.