A new campaign designed by MCarthy’s carries a very simple title – All Right? – promoting a direct and frank approach to mental health. Celebrating its local focus by going national, not only does the campaign ask for your frame of mind but also questions the idea of being “manly”. Vibrant colors create a sense of simplicity that stands outs as inclusive. Hand-lettering typography adds an authentic, human touch to the concept applied to online as well as outdoor advertising.
The power of color and type also represent certain versatility that’s essential for social campaigns that aim to reach and move a diversity of empathic individuals.