East London Liquor Co is a new brand of crafted spirits with a totally clean and unpretentious visual identity designed by local branding agency Ragged Edge.
The typography was customized to resemble a graffiti. The founder of the company aimed for the branding that will call for attention and defy all the “crafty bullshit” tag that most of these types of drink come with. As a result, there are clean bottles, abstract shapes and bold colors. East London Liquor Co is far from boring and succeed at their creative attempt to make quality alcohol speaking with a direct, honest language.