THYANE Skincare Retro Brand Identity

THYANE is a Korean skincare brand inspired by the concept of shopping in a mysterious forest. Designed by Content Form Context, the visual identity and packaging resembles the vintage aesthetic of old beauty products. Balanced with modern typography and a minimalist color palette, the products are presented against whimsical backgrounds made of moist forest flora and tree bark. They serve as a visual representation of the natural ingredients of THAYNE’s cosmetics.