Now Reading: “The Gift Hotel” is Massimo Dutti Latest Campaign
Written 3 months ago by
“The Gift Hotel” is a stunning series of short animations made by Barcelona based design duo Six N Five for Massimo Dutti latest campaign. The series of five short movies tells the story behind a Massimo Dutti article. Massimo Dutti called them to solve a problem: Show 5 featured articles of their new collection.
The duo developed the idea of creating five videos to show, during one week, a product a day. They came up with the concept of The Gift Hotel, a place where while you enjoy walking across warm little halls, large redesigned building and artificial shopping sets, you can discover each article in a beautiful setting.