RÜH Collective Identity by Leta Sobierajski

RÜH Collective is a luxury women fashion brand created by freelancers from New York, London, and Istanbul. If RÜH’s clothing style is minimalist, loose and discreet, its identity reworked by Leta Sobierajski is more punchy. Inspired by Muslims’ hours of prayer, the color range perfectly harmonizes with geometric shapes of packaging. Leta reuses bold strokes and grid patterns of the collection to transpose them into branding.