Masquespacio just finished its last strategic brand and product redesign for RACO, a Barcelona decorative lighting brand with 30 years of existence.
For this project of rebranding and product redesign RACO contacted Masquespacio with the aim to make their clients fall in love with them again through a new actual product line that mixes trendy products with authentic author designs. Thereby Masquespacio in first case realized a market study with the purpose of redesigning RACO’s existing products with new materials, textures and colours.
A total of 4 products were reinvented and presented in a campaign that seeks to represent each product in real environments with a touch of fantasy and a completely different style. The more colourful style form the creative consultancy is recognizable, but also a more romantic aesthetic and contemporary set-ups, perfect for the Spanish lighting brand’s most modern lamps.
Regarding the rebranding of the identity it has been the aim to showcase the fusion between a contemporary aesthetic and craftsmanship as a relevant value of RACO’s production. The graphic image thereby is created from the different components of a lamp, that at the same time are used continuously for the several brand applications.
Last but not least, RACO will incorporate new models from external designers during the next months, including a completely new design from Masquespacio that will be launched this month.