No7 MakeUp Ad with Monica Aksamit Fencing in Gorgeous White Quarry

For their latest TV commercial, cosmetics brand No7 (Boots UK) features the Olympic fencer Monica Aksamit dueling with an opponent, all in white, in the dramatic backdrop of a
gorgeous white quarry. Agency Mother London worked with director Juan Cabral differently than other cosmetic commercials, but what’s even more unusual is that you never see the face of the main character. Yet, because her face is covered by a fencing mask, we dont see her finished look. “Make up doesn’t make me better. Or does it?” she asks as the spot concludes.


Client: No7
Agency: Mother, London
Production: MJZ
Country: United States of America
Director: Juan Cabral
Producer: Fraser Lawson