It’s is not the first time we write about X-Ray photography but I quite enjoyed the result of British photographer, Nick Veasey using industrial X-ray machines to shoot the most common fashion objects. Veasey had the idea of shooting these while dating the daughter of a truck driver who was transporting thousands of soda cans, one of which contained a prize worth 100,000 pounds. He rented an X-ray machine from a local hospital to find the winning can. (reported Featureshoot.com) Although he was unsuccessful, he credits this moment for sparking the idea that launched his career.
‘The world of fashion is obsess with appearance and superficiality. As an antidote to this disease I delve beyond the surface and reveal the beauty within’