Now Reading: Contemporary Floral Design Branding Project
Written 2 years ago by
After 5 years in business New York based floral design brand L’Atelier Rouge decided it was time to bring a whole new spirit to their brand. They worked with Spanish design studio Masquespacio for the redesign of the brand and website with a brief to maintain their “Floral punk” image, but with a more contemporary and minimalist touch.
Bright and bold colors are mixed and combined with very L’Atelier Rouge illustrations and photography of flowers, which result in a global modern and ‘cool’ image, without losing sight of the seriousness the brand wants to transmit to its clients. The patterns are based on the different flowers and plants the brand uses for its designs, while each of the members from the multicultural team of L’Atelier Rouge are hidden behind the flower heads.