Creativity of Howard Mcalpine

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British Howard Mcalpine is living and working in London and has specialized in the advertising field for more than 10 years. He works with the biggest including, American Express, O2, McDonald, Nissan…). He is especially drawn to working with cars, landscapes and people in an environment. He says ” For me photography has always been about how you capture the narrative / aesthetic, and build an aesthetic inherent in the light and energy of the subject, to portray a sense of its beauty and mystery both seen and unseen ” Love his personal work reviewed here – see more on his website.

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