Beautiful Eco Branding for Love Tea

Love Tea is an Australian company of organic, fair trade teas. The philosophy of the brand has been successfully translated into its visual identity. Designed by The Company You Keep, the Melbourne-based practice has conceived a minimalist branding featuring simple, eco-paper packaging with the story of each flavour written all over the box in sleek typography. Small pictures of herbs and plants on the sides add a unique touch – no matter which angle you are looking from, Love Tea packaging always hides a small surprise.