Contemporary still life photographer Arthur Woodcroft creates conceptual and graphic works that are distinctive and surprising in their simplicity. Woodcroft’s skill of capturing luxury items in new and imaginative settings began by assisting established food photographers Alan Newnham and Jess Koppel. A love for sculpture and visual creation helped craft a talent for bold color and unique composition in the still life genre. Woodcroft has photographed for premium brands such as Absolut, Fabergé and Carolina Herrera. His editorials have appeared in Vogue, Luxure and Mode magazine.