Off-White founder and artistic director of Louis Vuitton,Virgil Abloh teamed up with Evian for limited-edition water bottles collection, debuted alongside the launch of Evian’s ‘Activate Movement Program‘ €50K grant contest.
Focused on sustainability, the ‘Activate Movement’ collection consists of two Evian SOMA refillable bottles designed by a creative team led by Abloh, who was appointed to the role of Evian creative advisor in 2018.
Featuring a looping droplet design, the bottles mark the second bottle drop from Abloh and Evian, who first released a line of sustainable bottles in 2019.
To support that goal, the Active Movement Program contest will give a €50,000 (over $54,000 USD) grant to the winner, to be used to create sustainable design solutions. The contest is open to applicants between 18 and 35 years of age, who will be judged by Evian, Abloh and a panel of experts.
“I am convinced that individual power and creativity can change the status quo,” said Virgil Abloh (picture above)
“It’s this philosophy that inspired the “Activate Movement” collection. A single drop can be the starting point for a positive change. Every idea starts somewhere, that’s what we’ve been trying to symbolize with this collection. An initiative to energize the new generation by giving them the boost they need to support their committed and sustainable projects.”