Magic rituals and abstract art served as main inspiration for the visual identity of Polish organic beauty brand Oio Lab. The branding by HUGMUN Studio was conceived to highlight founders’ knowledge and commitment to quality and innovation. From their packaging to their visual art direction, Oio Lab branding feel playful, vibrant and a bit artsy.
Splashes of colors adorn the paper boxes while original typography reminiscent of hand-writing reflects brand’s creative approach to beauty. With orange as the theme shade, it is a symbol of energy and strength that organic routine can offer to the skin.