Shiny Ponies, Anyone?

Much to our delight, J. Crew’s newest campaign film features its very own executive creative director, the super talented Jenna Lyons. Offering up her personal style notes on the perfect pair of shoes, Lyons also takes us on a visit to the brand’s Pisa, Italy shoe factory. 

Sharing what works and what doesn’t work, Lyons’ likens the winners to “shiny ponies”.  It’s all part of the vernacular of Jenna’s world which helped propel her to the head of the company, where she started as an assistant menswear designer over 20 years ago.

Check out more J. Crew on Film here