Shiny Ponies, Anyone?

Much to our delight, J. Crew’s newest campaign film features its very own executive creative director, the super talented Jenna Lyons. Offering up her personal style notes on the perfect pair of shoes, Lyons also takes us on a visit to the brand’s Pisa, Italy shoe factory. 

Sharing what works and what doesn’t work, Lyons’ likens the winners to “shiny ponies”.  It’s all part of the vernacular of Jenna’s world which helped propel her to the head of the company, where she started as an assistant menswear designer over 20 years ago.

Check out more J. Crew on Film here

brand campaign FILM footwear J.Crew jenna lyons VIDEO
Amanda Jakubik

Year Born: 1987
Location: NYC // How many hours a day are you on the web? 5
Last cool project you worked on: Taste tasting
Coolest person you know personally: Moe Money
Best place to eat in your neighborhood: The Breslin
Top 3 Places: Rome, Lake Washington, My apartment
Best hotel/place you visited last year: Definitely South Beach with the homies
Next destination: Jamaica
Generation favorite: Coachella

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