Matryoshka Poster Concept


The Pushkin Russian Language Institute by Ira Smolikova utilized a set of graphic posters to creatively advertise their language courses. Each poster takes a globally recognized symbol – Hello Kitty, The Leaning Tower of Pisa, etc. – and shows each slowly turning into another symbol: the Russian Doll, or “matryoshka.” The posters are bold, colorful, and lighthearted, an aesthetic usually not associated with educational institutes. Take a look at the four posters.



Art Direction: Ira Smolikova
Copywriting: Maxim Ezhov
To see more work visit: