Marc Jacobs named Creative Director of Coca Cola Light

Marc Jacobs is stamping his brand all over Diet Coke (Coca Cola Light internationally), as their new Creative Director. The beverage brand turns 30 this year. See a sex-ified Jacobs strip down for a photo booth camera in the commercial spot, and check out Jacobs’ signature prints splashed across the Broadway-themed cans.  While I was once a mindless consumer of the oh-so-thirst-quenching, syrupy sweet carbonated beverage, I stopped drinking soda when I left my parents house.  Seeing Jacobs’ backing Diet Coke makes it sexier than it ever was before, and makes me feel slightly less guilty about the occasional indulgence.

On the subject of relevant current beverage branding partnerships…Beyoncé, as you may know, recently signed an unprecedented deal with Pepsi, and Leandra Medini (Man Repeller) reminded us that Diet Dr. Pepper is indeed the finest diet soda on the market (this I agree on).

Coca Cola Light Collaborations Diet Coke FASHION graphic design Marc jacobs
Amanda Jakubik

Year Born: 1987
Location: NYC // How many hours a day are you on the web? 5
Last cool project you worked on: Taste tasting
Coolest person you know personally: Moe Money
Best place to eat in your neighborhood: The Breslin
Top 3 Places: Rome, Lake Washington, My apartment
Best hotel/place you visited last year: Definitely South Beach with the homies
Next destination: Jamaica
Generation favorite: Coachella

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