Insta IT Girl Turns Snacks & Objects into Playful Apparel

Insta It girl Nicole McLauhlin (@NicolemcLauhlin) combines her taste for fashion design with a fun and sustainable approach to create a line of unique clothing.

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Either it is with croissant, Haribo packets, cereal bags or vintages vests, Nicole recycles everything she finds to create original collections that invites questions about brand image and fashion in general. Some of her pieces could be actually wearable! She did quite a few big collaboration with Opening Ceremony, Prada X Hisnob or Reebok amongst others.

She explains her intentions to create while respecting the environment:

“I used to go to thrift stores and try to find something I could make something new out of. This inspired me to a more sustainable philosophy and I adopted sustainable development in my practices as a designer, because there is so much to do here”.

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@nicolemclaughlin
www.nicolemclaughlin.net