Fruute Tarts Branding

"We are like fruit matchmakers"

New Los Angeles based pastry shop Fruute found their match made in sweet tooth heaven when they hired Ferro Concrete to brand their mouth watering bakery concept. These deserts inspire on so many levels beyond food, beauty was the first to come to mind. “We are like fruit matchmakers.” they said when speaking about their philosophy, but they seem to have matched a lot more than fruit to create these unforgettable pieces of food art.

Ferro Concrete helped launch Früute’s mini tart revolution by creating a comprehensive identity system that was applied across multiple brand touch points, including store design, interior and environmental design, website and packaging.



Additional Brand Equity

The Store

8951 Santa Monica Blvd
West Hollywood, CA 90069