Exploring Wine Through Taste, Imagination and Beautiful Branding

Uncorking a new concept of wine with Viamic Wine – A new range of affordable, ecological wines targeted at a younger demographic.

Branded by Barcelona-based creative director Ingrid Picanyol, with a label design aimed to use the language of Instagram (where we see images of our friends) but using blurred images, similar to the loading experience when we don’t have a strong internet network…

This invites us to turn off our connection to the online world and, instead, to imagine what’s behind the blurred image, exploring our own perception of what we are seeing. This is a visual metaphor for the concept of describing wine from our own point of view, rather than by the manufacturer’s tasting notes on the label.

Viamic: In wine and friendship, nothing is as important as what they bring us. The wine friend claims a subjective perception of the world and the wine. It is a space for dialogue and imagination among friends where 4G will never be able to reach. #whatdoyousee?”