The Qwerty Collection

by Laboratorio Donà

Patrizia Donà is a successor of the long family tradition originating from the island of Murano, Venice. During her childhood, she used to spend many summers in a family manufacture, helping putting together crystal parts of Venetian chandeliers, whose production is a unique and unsurpassed process).

Patrizia grew up surrounded by lavorazioni artigianali, artisanal work, in an atmosphere where striving for perfection and continuous improvement came to her naturally.

Later in life, Patrizia Donà moved to Rotterdam where she studied Fashion Design at the Willem de Kooning Academy. She graduated Cum Laude in 2006.

In 2012, Patrizia started her own label Laboratio Donà (later renamed Donà), which soon gained attention and appraisal for the “Hommage a Remington” bags, inspired by a famous typewriter.

dona qwerty bag collection
dona qwerty bag collection

The highlight of “Hommage a Remington” collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà’s design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.

Hommage a Remington” collection naturally led to three spectacular lines of QWERTY COLLECTION: Unique, Limited and Elemental.

dona qwerty bag collection
dona qwerty bag collection
dona qwerty bag collection

QWERTY UNIQUE celebrates the sculptural and narrative quality of design. It is the most exclusive and complex of all the QWERTY lines, the pieces unique are objects of desire with a fetish flavor. Each piece of these unique storytelling objects is made with an obsessive attention to detail. The recognizable parts of a typewriter like keys, levers, or cylindrical platen are used in their original state or redesigned and constructed by using contemporary materials and techniques.

dona qwerty bag collection
dona qwerty bag collection

QWERTY LIMITED regards the poetry of E.E. Cummings. Not only because of the designer’s admiration of his poetry but also because of the fact that E.E. Cummings used a typewriter as a medium making a poem’s visual appearance as important as its musical rhythms.

The classic shape of the bag is combined with crafted details such as stainless steel bracket on the top which shape reveals the hidden parts of the typewriter mechanism. Perforated front layer evokes the keyboard layout in which fragments of poetry were inserted. Some holes stay empty, showing a color of the underneath layer and creating the contrasting playfulness.

dona qwerty bag collection

QWERTY ELEMENTAL is the embodiment of strength, symmetry, and simplicity.
The essential peculiarity of the bag are two typewriter’s keys which are self manufactured and assembled by the designer herself.

With its clean line and defined shape, Qwerty elemental is a line that features perfect everyday city pieces and moves easily between casual and formal events.

dona qwerty bag collection
dona qwerty bag collection
dona qwerty bag collection
dona qwerty bag collection

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