Inauspiciously tucked in the wide corridors of TriBeCa in New York City, down the long lobby of a 1920s era office building, one can find an unlikely master of one of the world’s oldest professions.
Arcade Bakery is far from the traditional, Parisian-style bakery you might be imagining. The bakery’s founder and proprietor, Roger Gural, has taken the necessary risks to achieve a clear mission – bring the joy back to bread. And he’s done just that. On the way to the office, tenants and employees of 220 Church street are greeted by the wafting scent of freshly baked baguette, pear chocolate danish, poppy seed babka, ham and cheese croissant and Gural’s signature sourdough rye. In fact, the aroma drifts all the way to the sixteenth floor.