Amber, is a new brand identity and bottle packaging that envelops a blend of rustic folkish contemporary for a honey brand – nestled with dark grays, whites and yellowish browns.
Created by Singapore design agency Oddds, the idea behind it is extracted from the process of fossilization and presented by using transparent labels. These label treatments includes the overlaying of the transparent label onto “almost” still life objects onto a glass bottle; thus creating a see-through effect almost similar to translucent fossilized resin. Objects include herbs and botanical flora illustrating a coniferous tree and leaf.
One of the bottles selected is amber in color to re-identify the concept back to Amber. Amber is a limited resource and treasured just like honey at present times, in comparisons to the population of bees that are lessening than previously existing in the past.
Pairings of food with honey were experimented, conceptualized and complimented with not-so-common pairings of granola, caramelized crème brûlée popcorn, almonds, thyme, blueberries.