The shop even manages to house the requisite main showroom, a storage room, and a dressing room.
The outside, however, is a totally different story. Built in the dead of Warsaw’s harsh winter, the black cube-like structure had to be built out of two office containers, as well as provide protection against heavy snow, frost, and temperatures as low as -20° C.
“The aim was to achieve maximum effect with minimum means, having a small budget and the use of the base structure of the containers. Another important task was to create a surprise effect when entering the pop-up shop.
Small, inconspicuous object, as it seemed from the outside, was creating an ‘Alice in Wonderland’ effect, to introduce the viewer to another world. The outer facade of the black cube did not announce what happened inside the pavilion.” (Quote from Super Super)
As if getting out of a store weren’t hard enough already. The mind-blowing design of the Zuo Corp. pop-up shop in Warsaw makes it nearly impossible.
Designed by Polish architects Super Super and Inside/Outside, the shop’s interior ceiling and walls are completely covered with mirrors, with LED lights lining the edges, creating an illusion of boundless space and endless clothing racks—all within a 27 square meter area.
May 23 13 @ 5:27 PMØDD Spring Sale
May 24 13 @ 5:40 PMYacht at Shea Stadium
May 25 13 @ 5:50 PMJames Murphy and Special Guests at Grand Prospect Hall
May 26 13 @ 5:54 PMOneohtrix Point Never at Saint Vitus
May 27 13 @ 6:01 PMA conversation With James Murphy
May 28 13 @ 5:46 PMNaoaki Funayama: X-don at Ouchi Gallery
May 29 13 @ 6:06 PMMarina & The Diamonds and Charli XCX
May 30 13 @ 6:10 PMLee "Scratch" Perry at Le Poisson Rouge
May 31 13 @ 6:15 PMAzari & III at Highline Ballroom
Jun 07 13 @ 10:42 AMThe Govenors Ball NYC Music Festival