Completely self-taught, Zena’s work is striking and instinctive. She is an innovator, and leader whose love for the sea, nature, solitary open spaces, and creative freedom is evident in her huge body of work. Holloway regularly shoots for a range of magazines and advertising clients who appreciate the unique impact of her colorful dreamlike imagery, completed a two year project to illustrate Charles Kinglsey’s 1863 novel “The Water Babies”, has several videos under her belt and has amassed a slew of photography and directors awards.
TAGS: Jeager, underwater photography, zena holloway
WHAT DO YOU GUYS THINK?
- http://www.zookii.com/
Zena Holloway’s latest work “Frozen” (Jeager AW12 campaign) brings another level to editorial work. In a sense, it is a bit of a departure for her; although these images are underwater (as is all her work) they seem angular, sharp and constructed. A departure from her past work, which has more of a dreamlike and surreal nature. Here, in fact, at first glance it is not so obvious that it is shot in the water, one might think this a studio location, with a special lens, or lighting…. but, upon closer inspection, one begins to see, and feel, there’s more to it than that, the very subtle bubbles, a fluidity, softening and malleability that one feels. Then there’s a realization that water itself is acting as an aberrant lens. Stuart Stockdale, Design Director, Jaeger, says, “I love that these images have the sense of being frozen in a moment. The water accentuates the silhouettes of the pieces and the images make the colors more vivid.” These very subtle nuances are what make the images so strong and individual. “Frozen” stays within the construct of synchronized energy; the water, the composition, the fluidity of the model all meld into these beautiful final images.
May 21 13 @ 5:23 PM
MoMA's Annual Party in the GardenMay 22 13 @ 5:37 PM
of Montreal at Music Hall of WilliamsburgMay 23 13 @ 5:27 PM
ØDD Spring SaleMay 24 13 @ 5:40 PM
Yacht at Shea StadiumMay 25 13 @ 5:50 PM
James Murphy and Special Guests at Grand Prospect HallMay 26 13 @ 5:54 PM
Oneohtrix Point Never at Saint VitusMay 27 13 @ 6:01 PM
A conversation With James MurphyMay 28 13 @ 5:46 PM
Naoaki Funayama: X-don at Ouchi GalleryMay 29 13 @ 6:06 PM
Marina & The Diamonds and Charli XCXMay 30 13 @ 6:10 PM
Lee "Scratch" Perry at Le Poisson Rouge
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?