YOU’RE INVITED TO
“THE EYE BALL”
“The Eye Ball” is the sequel to “Our Family Know Glasses”, and continues the true-ish story of the Voorthuis family, optically-obsessed owners of Georgetown Optician. Like the original film “The Eye Ball” was conceived and created by Design Army, who in a bid to outdo “Our Family Know Glasses” hatched a wild tale involving a short sighted optical instruments heiress, villainous butler, purloined heirlooms, and a cast of 50 hunting hounds.
MEET THE FAMILY
Georgetown Optician is excited to showcase their unique perspective on eyewear through the lens of our latest Fashion Film. The first film gave us a chance to introduce the concept of our family story and our love of fashionable specs.
GRANDMA IDA, MOTHER OF MATRIARCHS
Highly stylized and told through a fashion lens, the story begins with an invitation to “The Eye Ball” from Grandma Ida, “she who taught them to see”. The family arrives at Ida’s Gothic mansion and are surprised (not in a good way) to meet Ida’s overly accommodating butler, Igor.
HOLD THE DANCING. CUT THE MUSIC.
Turns out “The Eye Ball” is less a ball than pretext for the family to polish their skills at the altar of their idol, Ida, and to view their most precious heirloom, the first glasses Ida ever made. Shriek, horror! The glasses get pilfered in the night, and in a classic case of “butler profiling” Igor becomes suspect number 1. But if The Butler didn’t do it, whodunnit?
Our stores are a showcase of independent eyewear designers, featuring our curated one-of-a-kind collection of spectacles.
"Our latest Fashion Film “The Eye Ball” continues our family’s quest to celebrate craftsmanship, creativity, and an unforgettable first impression."
– Georgetown Optician
SOUP TO NUTS TO EYEBALLS
Once again Design Army oversaw every aspect of production of the Georgetown Optician film. The agency conceived the concept and storyboard; cast the actors and voiceover talent; provided direction for costuming; designed the set and built props; and oversaw every last detail of creating the film, from video style to post-production color grading.
PRINT AND DIGITAL ADVERTISING
To help make Georgetown Optician synonymous with great vision and great looking glasses, Design Army created ads that juxtapose eye charts with portraits of the film’s cast modeling the latest eyewear.
Design Army embarked on an extensive social media takeover for Georgetown Optician that positions the company as visionaries in the world of chic, original eyewear. Uniquely shareable, the campaign conveys the brand’s fashion-centric point of view across Instagram, Facebook, and Twitter.
Published November 16, 2016