Womanity Website by Clarins and Thierry Mugler

Last week, Thierry Mugler and Clarins Fragrance Group launched a major campaign under the banner “Womanity.” They have also registered the “Womanity” trademark in a number of product categories. There’s just one thing missing: there’s no product. At least, not yet. But a great visual website – womanity.com

BoF: First of all, what is Womanity?

JP: Today, Womanity is a new kind of interactive site, powered by Thierry Mugler, where users can express their point of view and discover interesting and fun content about what it means to be a woman nowadays. Tomorrow, Womanity will evolve as a brand at the crossroads of media and products, merging design and concepts by Thierry Mugler with user-generated content and ideas.

Read the full interview on Business of Fashion

Cyril Foiret

French Trendsetter, living & working in New York : art direction, trend forecasting, styling, designing is part of my daily.
PS: Sorry for my French, I don't pretend to be a writer and I know that my writing is not the best...