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Re-inventing the classics never looked more minimal. The semi-invisible watch has been designed and the creative mind behind it is a mysterious designer, named Roderick who submitted his work in Tokyoflash. What led him to the form of his final product, was his decision to simplify the stereotypical analog watch. Roderick explains: “The hands of the watch are attached to the circumference thus enabling it to be hollow. The inner circumference rotates via a chain mechanism attached to the gear wheels present in the bottom part of the steel casing thus the hands rotate to show time.” Roderick’s watch, in all its minimalism, manages to include a Back-to-the-Future reference point in the dark with its neon hour pointers. But the curious fact is that, although Roderick’s work is submitted, the design is not being produced, yet.

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Marina & The Diamonds and Charli XCX
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?