Genetic mutations give birth to imaginative instruments: the brush compass, pendulum or whip give a clue to the behavior of paint through sketches and through history.
The experiences that CuldeSac applies to the world of Valentine follow a thread that takes paint to a higher level and tells the never told before stories of the brand universe.
An Art Gallery, an archeological site, the dinner you would like to go to, or an exclusive jewelry shop have displayed Valentine’s colors from a different perspective: the symbolism of color and its omnipresence in our lives.
After traveling throughout culture, history, art and the senses, paint comes home to become incarnate into its tools. For the paint company Valentine, the Spanish designers Culdesac celebrates the ever changing nature of artistic tools and implements them within the Valentine brand. CuldeSac brings to life again the universe of Valentine, a world rich in nuances where paint is not a mere tool but matter itself adding character to every surface.