Urban Tribal Inspired Identity for Colony Footwear

Brooklyn-based designer Jules Tardy is responsible for the branding and collateral design for Colony Footwear.

He collaborated with Ashley Owens and Gregory Mulangala on the colorful, rebellious tribal illustrations to shine light on the handmade quality of their shoes. By repurposing iconic images they created a juxtaposition of urban and tribal which together, set the brands’ tone apart from others in the category.

Written by Jade Moyano

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