twig teas rebranding

Twig Teas: A Refreshing Attention To Drink And Design

Twig Teas, boasts refreshing and simple ingredients of ‘Filtered water and loose-leaf tea. Nothing else.’ To reflect the purity of the product, Studio Thomas has rebranded the packaging for the Cold Brew Tea. The new visual identity consists of a glass bottle that wears its label as a thin, vertical strip, instead of a thicker horizontal band as is the norm. This adds to the clean aesthetic and the minimal appeal of both the tea, which has Japanese beginnings, as well as the packaging which contains the fluid lines of the bottle, clean edges of the label, and a pop of color to differentiate each flavor.

twig teas rebranding

twig teas rebranding

twig teas rebranding

twig teas rebranding

twig teas rebranding

twig teas rebranding

twig teas rebranding

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