‘We wanted to create a soft, friendly environment for visitors that is in keeping with the design of the clothes. The space achieves a balance between the natural materials and the fabric,’ says Daniel Balo.
‘The light balloons project a very soft and calm light, which is constant and equal.’
250 square metres of fabric was hoisted into place around the walls and ceiling of the shop while the floor was covered with firewood circles.
The whole interior gives the impression of a luxurious tent in the middle of the woods, lighten with inflatable chandeliers by Hungarian manufacturer, Ballon.
Project: Nanushka Beta Store
Location: Fashion Street, Budapest, Hungary
Client: Sandra Sandor – Nanushka
Design: Daniel Balo, Zsofi Dobos, Dora Medveczky, Judit Emese Konopas, Noemi Varga
Construction: Tamas Lindwurm – Honti Kft.
Lamps: Ballon Lamp Hungary
Photo: Tamas Bujnovszky
The project in numbers:
Gross area: 80 m2
Design and construction period: 3 weeks Lasting: November 2011 – February 2012 Canvas for the tent installation: 250 m2 Fire wood: 5 m3
Budget: 2000 €
photography: Tamás Bujnovszky
More info at http://danielbalo.tumblr.com & Dezeen
TAGS: budapest, Daniel Balo, drape, interior design, nanushka, nanushka betastore, Pop-Up Store, STORE, TrendStore
WHAT DO YOU GUYS THINK?
In TrendStore today we are going to Budapest, to see inside the Nanushka Beta Store, where five architecture students (Daniel Balo, Zsofi Dobos, Dora Medveczky, Judit Emese Konopas and Noemi Varga ) have created this awesome temporary fashion store with just a 2000€ budget, a billowed canvas canopy and a sliced firewood floor.
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?