Trends in Packaging: Color

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The use of color is no novel idea to advertisers, marketers and even restauranteurs. Color is used often to illustrate meaning and influence consumer’s choices.

Orange relates to adventure, optimism, self-confidence and sociability, while blue denotes trust, honesty, reliability, and strength. Most of us are unaware of these subtleties however, and care to appreciate the color around us simply as good design or not. Let’s take a look at how these companies implement color in their packaging, shall we?

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