
What was your inspiration for this design?
The inspiration behind this design was the idea that a busy company headquarters is very much like a little village – it gathers many types of occupations, each with different spatial requirements, and many different sorts of activities are going on at different times. Open public as well as private enclosed spaces are needed, work places as well as recreational spaces. The aesthetic is very much inspired by traditional Swedish wooden cottages.
Did you face any design challenges?
The office was originally divided up in several offices with different tenants, then it was all clashed together to form the 3-floor, 1500 sqm Fabricville office. The space bore traces of several different, conflicting renovating schemes…some from the 80s, some from late 90s…The space had endless dull corridors with a mishmash of window and door types, and lots of different ceiling heights. The space was difficult to navigate since everything looked pretty much the same anywhere where you went. – Read full interview in knstrct
More information at www.electricdreams.se
In TrendOffice today, here is Fabricville, a Gothenburg community-based office with 150 employees. Designed by Catharina Frankander and Joel Degermark, the design duo behind Swedish based firm Electric Dreams. The 1500 sq meter space divided into three floors features a color scheme for each floor to match the identity of the brand that is sitting there. Long corridors resemble streets lined with gingerbread-esque offices with windows and doors, and connote the feeling of walking down the small roads of a quaint town.

May 18 13 @ 12:00 PM
ICFF 2013May 18 13 @ 5:06 PM
IHEARTCOMIX Presents: OFF/CNTRMay 18 13 @ 5:10 PM
The Killers at Barclays CenterMay 19 13 @ 5:16 PM
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Tom Petty & the HeartbreakersMay 21 13 @ 5:23 PM
MoMA's Annual Party in the GardenMay 22 13 @ 5:37 PM
of Montreal at Music Hall of WilliamsburgMay 23 13 @ 5:27 PM
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Yacht at Shea StadiumMay 25 13 @ 5:50 PM
James Murphy and Special Guests at Grand Prospect Hall
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?