Lohr: I grew up in a small village in the south of Germany where I finished my A Level when I was 19. Nobody in the area works within the creative field or is much interested in fashion or advertising. I had no idea what I wanted to do as a profession, but I knew it had to be something creative. More by coincidence, I ended up taking on an internship at an advertising firm, but realized fairly soon, that that wasn’t the right thing for me. I never really planned to work in fashion, but the first time I got in touch with it was when I was living in Berlin in 2002.
Lohr: When I was studying photography in Berlin my best friend worked as a fashion assistant at a magazine. We did our first test together which we managed to get published. I really enjoyed it so we worked on many more fashion series after that, which is kind of how it all started.
Lohr: Yes of course it is. For me Fashion is not the reality, so shooting fashion gives me the opportunity to create my own world. I enjoy quite simple images, straight lines, the composition of an image is of great importance to me. By leaving nearly every dramatic emotion away, i feel it the viewer enough room for your his/her interpretations.
Lohr: I think my work is more influenced by friends and creatives surrounding me than artists i look up to but have never met. I personally admire artist who seem ‘to care’ , whose work is political, like Ai Wei Wei for example. In terms of photography I really like Roni Horn, Gillian Wearing and Rineke Dijkstra. Another artist I was very inspired by lately was Tino Sehgal. I just saw his “The Unilever Series” in the Turbin Hall of Tate Modern which, I thought was really outstanding.
Lohr: I really enjoy meeting new people especially if I find them inspiring in any way. Photographing them gives me the chance to get to know someone even if just for a short while. I might have never had the chance to meet otherwise. I also like the challenge of taking portraits. You have to be able to adjust to a location and light situation under time pressure and try to capture the personality of the person you are portraying as good as possible, often with very little time.
Lohr: That’s a good question. I can’t answer.
I don’t really like to speak about my projects until they are finished.
Considering Thomas Lohr’s relatively new and very graceful entrance into the heavily competitive and at times redundant world of fashion photography, he has made quite a name for himself. In a very short time he has established a distinct and individual shooting style keeping it fresh and young with a no nonsense editorial based foundation; instinctively infusing it with a wink and a nod to 1990’s imagery. Slick, modern, clean and effortlessly cool, we were intrigued and caught up with the photographer to hear more.