ASOS has quickly become one of the most popular and trendy e-commerce websites. As part of their #Todayis and #Tonightis campaigns, the brand is hosting an ASOS All Nighter, an online global house party — the world’s first. This unique concept involves featuring electronic music artists and other events online, and as people interact through social media,more performances and features will be unlocked. Featured artists include Jessie Ware, Mount Kimbie, Eliphino, and IS TROPICAL, and the party will take place on December 12th at 6:00 PM EST. This concept feels very of-the-moment and we are curious to see if this will start a trend of online parties and concerts in the future.