TL: How did you get started in design?
FA: I started my design adventure at the Utrecht School of the Arts and since then the love for design and fashion grew on me.

TL: What are your dreams for your collection?
FA: I’m very happy the way it goes right now: the amount of selling points is growing. The crazy not-very-wearable pieces draw the attention to the ready to wear items: more and more people know about my label, so that is great!
What I would like to do in the future is to make a collection for men as well, so that is something to work on.

TL: Who is the Femke Agema girl? Are there any real life muses that play into your design process?
FA: I have several girls in my circle of acquaintances that I often keep in mind while designing. For some reason they are blond, creative, girlish but love climbing trees, and a bit crazy.

TL: What themes are apparent in the Femke Agema aesthetic?
FA: Bold and organic forms, BIG! When I have to carry things around or move collections from one place to another I always sigh: the next time I’m going to make bikinis! But I alway end up making huge creatures.. And I love making them!

TL: Do you have apocalyptic visions of the planet? Is this why you chose to design your last two collections with this recurring theme?
FA: The Mayan Apocalypse that the world will end, was the first thing I thought about when I started the S/S2012 collection. Since the Totem collection I use one concept for two collections. I think the world of fashion is already so fast. I like to dive in a theme or concept, so it works for me to work this way. I don’t have a specific idea or believe how the world will end. I like to believe that we will enter a ‘new’ world.

 

“The apocalyptic destruction of the world inspired Femke to create her S/S 2012 collection Drijf; a water themed end to this little blue planet. For F/W 2012, she took on another scenario and created a collection for the inevitable snowpoca- lypse. ‘Nigliktok’, the Inuit word for ‘cold’, shows Femke’s preference for adopting a rather positive take on a catastrophic event. Nigliktok is Femke’s vision of a world frozen over, a world where ice and snow dominate, but her signature colorful and playful aesthetic can still illuminate the landscape. She brings together the worlds of art and fashion with her more extravagant pieces like the masked one-piece and the blue head covering suit.”

 
See more at www.femkeagema.nl

TAGS: dutch designers, fashion designer, Femke Agema, Interview, womenswear