The smell of a brand new MacBook Pro reminds you of something? Well a collective of Australian artists can help you relive that “magic” moment. The 3 Australian artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn from Greatest Hits placed order to French company Air Aroma a blended scent of cardboard, metal, plastic and polystyrene, a fragrance most similar to the fresh-out-the-box Apple products. The fragrance created for their exhibition in Melbourne’s West Space gallery draws attention to the integral role smell plays in memory and experience but also nods to the powerful experience Mac offers its customers.
More information at www.air-aroma.com // www.greatesthitswebsite.com & www.westspace.org.au
