In many productions the set design is the most important part of the concept. The overall look of the set gives the audience information about the director’s concept and creates a new home for  the model to interact with. The set gives the photographer its shots by creating a range of frames through which to tell the story of the campaign.  We have not spend much time glorifying the work of set designers in our features, so let me start by introducing Marla Weinhoff, of The Marla Weinhoff Studios, who has worked on far too many brilliant sets to mention in one sitting.