Back to the vintage! Is there a ‘new’ vintage Trend coming in print design? The latest issue of the New York Times Magazine launched Sunday March 6, 2011, with a brand new redesign. You can see a few pages of examples from the last issue below. Do you like the return to the Times’ older design values? I personally do!
When Hugo Lindgren was announced as the editor of the magazine we knew he’d want change. This excited me because I felt like the design had moved too far away from the brand of the newspaper and this was the chance to get it right.
Gail Bichler (Art Director of the magazine) and I divided the duties, she stayed on the weekly and lead the ship while I went upstairs to work on the redesign with Matt Willey, Caleb Bennett and Sara Cwynar. We used the newspaper and vintage magazine issues from the 50’s, 60’s and 70’s as inspiration.
“We used the newspaper and vintage magazine issues from the 50’s, 60’s
and 70’s as inspiration.”
Every tiny aspect of the redesign represents a decision we debated, sweated over and second-guessed until we ran out of time and had to send it off to the printer. But what you see here is not a new formula. It’s a beginning. Our aim is to make everything sharper, clearer, more alive and dynamic — while not altering the foundation of the magazine.