Gail Bichler (Art Director of the magazine) and I divided the duties, she stayed on the weekly and lead the ship while I went upstairs to work on the redesign with Matt Willey, Caleb Bennett and Sara Cwynar. We used the newspaper and vintage magazine issues from the 50′s, 60′s and 70′s as inspiration.
Every tiny aspect of the redesign represents a decision we debated, sweated over and second-guessed until we ran out of time and had to send it off to the printer. But what you see here is not a new formula. It’s a beginning. Our aim is to make everything sharper, clearer, more alive and dynamic — while not altering the foundation of the magazine.
Back to the vintage! Is there a ‘new’ vintage Trend coming in print design? The latest issue of the New York Times Magazine launched Sunday March 6, 2011, with a brand new redesign. You can see a few pages of examples from the last issue below. Do you like the return to the Times’ older design values? I personally do!
When Hugo Lindgren was announced as the editor of the magazine we knew he’d want change. This excited me because I felt like the design had moved too far away from the brand of the newspaper and this was the chance to get it right.
May 21 13 @ 5:23 PMMoMA's Annual Party in the Garden
May 22 13 @ 5:37 PMof Montreal at Music Hall of Williamsburg
May 23 13 @ 5:27 PMØDD Spring Sale
May 24 13 @ 5:40 PMYacht at Shea Stadium
May 25 13 @ 5:50 PMJames Murphy and Special Guests at Grand Prospect Hall
May 26 13 @ 5:54 PMOneohtrix Point Never at Saint Vitus
May 27 13 @ 6:01 PMA conversation With James Murphy
May 28 13 @ 5:46 PMNaoaki Funayama: X-don at Ouchi Gallery
May 29 13 @ 6:06 PMMarina & The Diamonds and Charli XCX
May 30 13 @ 6:10 PMLee "Scratch" Perry at Le Poisson Rouge