Gail Bichler (Art Director of the magazine) and I divided the duties, she stayed on the weekly and lead the ship while I went upstairs to work on the redesign with Matt Willey, Caleb Bennett and Sara Cwynar. We used the newspaper and vintage magazine issues from the 50′s, 60′s and 70′s as inspiration.
“We used the newspaper and vintage magazine issues from the 50′s, 60′s
and 70′s as inspiration.”
Every tiny aspect of the redesign represents a decision we debated, sweated over and second-guessed until we ran out of time and had to send it off to the printer. But what you see here is not a new formula. It’s a beginning. Our aim is to make everything sharper, clearer, more alive and dynamic — while not altering the foundation of the magazine.
More information at www.nytimes.com & thanks to Sneak Peek for the tip!
TAGS: Magazine, magazine layout, NY times magazine, NY Times Magazine Redesign, print design, redesign, trend, Vintage, vintage Trend
WHAT DO YOU GUYS THINK?
Back to the vintage! Is there a ‘new’ vintage Trend coming in print design? The latest issue of the New York Times Magazine launched Sunday March 6, 2011, with a brand new redesign. You can see a few pages of examples from the last issue below. Do you like the return to the Times’ older design values? I personally do!
When Hugo Lindgren was announced as the editor of the magazine we knew he’d want change. This excited me because I felt like the design had moved too far away from the brand of the newspaper and this was the chance to get it right.
May 21 13 @ 5:23 PM
MoMA's Annual Party in the GardenMay 22 13 @ 5:37 PM
of Montreal at Music Hall of WilliamsburgMay 23 13 @ 5:27 PM
ØDD Spring SaleMay 24 13 @ 5:40 PM
Yacht at Shea StadiumMay 25 13 @ 5:50 PM
James Murphy and Special Guests at Grand Prospect HallMay 26 13 @ 5:54 PM
Oneohtrix Point Never at Saint VitusMay 27 13 @ 6:01 PM
A conversation With James MurphyMay 28 13 @ 5:46 PM
Naoaki Funayama: X-don at Ouchi GalleryMay 29 13 @ 6:06 PM
Marina & The Diamonds and Charli XCXMay 30 13 @ 6:10 PM
Lee "Scratch" Perry at Le Poisson Rouge
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?