DESIGNERS, FEATURED
Fleur Du Mal, the Newest Sexiest Lingerie on the Market
Jennifer Zuccarini, founder of intimate apparel powerhouse Kiki De Montparnasse, is onto her next big project and it is not to be overlooked. Activate all of your fashion senses because her new brand, Fleur du Mal has just launched and it is a luxuriously curated breath of ecstasy consisting of intimates, ready-to-wear, accessories, and accompanying curiosities from around the world. “I see this more as a fashion brand, we have a full collection, Kiki is really more about intimacy, that’s the difference,” says Zuccarini. We have partnered with Fleur Du Mal with a dedicated presence on Trendland to share the inspiration and looks behind this new brand.
The name is derived from the French poet Charles Baudelaire’s pioneering work, Les Fleurs du mal (Flowers of Evil.) The brand represents natural beauty and elegance but also has a provocative darker side. The Fleur du Mal woman is brought to life with inspiring muses like Camilla Belle, Lou Doillon, and a young Charlotte Rampling.
It’s beautiful but also has that darker side to it – Jennifer Zuccarini
The brand depicts an effortlessly chic silhouette that is modern and clean but has an evocative 1970′s Parisian Palace nightclub vibe. Jennifer explains that the it is not just products, but a full sensory experience allowing the consumer to immerse in the culture, sound, taste, and feel of Fleur du Mal. That experience is the driving force in her pop up concept shops debuting in New York, Los Angeles, and Tokyo.
It is also brought out in the stunning new website, which digitally recreates the essence of the brand. Zuccarini’s intent was for the online experience is to mimic a beautifully curated boutique. “We are setting out to be the chicest and most provocative fashion brand in the world,” the brand says boldly and we can not disagree that they are off to a good start.
We have partnered with Fleur Du Mal to bring you a glimpse into their world on Trendland. Follow it here.
TAGS: brands, designers, FASHION, fleur du mal, jennifer zuccarini, lingerie
WHAT DO YOU GUYS THINK?
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Venice Film Festival
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?