The Generationals : When They Fight, They Fight

It’s no wonder why when I first heard ‘When They Fight, They Fight’ by the Generationals I was perplexed as to what “generation” they were from.  I was amazed to find that this duo made up of guitarists/songwriters, Ted Joyner and Grant Widmer was in fact not from the 50’s or the 60’s as I expected but rather a modern ensemble. With a sound that very much resembles that of ‘the oldies’, this hit, off their album Con Law (released July 2009), takes you back to the Motown. The pop lyrics tell a story that is about fighting with the one you love, and loving the one you fight unconditionally.  I must say, I’m a sucker for a good love song but this one deserves definite praise. The New Orleans based Joyner and Widmer take us back to a time when music was all about having soul and telling your love story and they do it with a sense of fluency.

Listen to “When They Fight, They Fight” here

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The Generationals

Alexander Tzenkov

Music editor/creative producer by day, DJ/artist by night, Alexander is relentless in his dedication to satisfying his multi-faceted musical skill set and appetite for sound. Formerly serving as music supervisor at G.E.M.S., where he was instrumental in finding the perfect soundtrack for brands including Target, Jordan, ESPN, Cadillac, Nespresso, and more, as well as coming from a background in music composition, A&R and artist management, he channels his refined taste and repertoire into TrendLand music's platform and drives to develop new mediums of sharing & collaborating through music.