rOtring announces the re-launch of its creative tools brand globally and its debut of an innovative new product; the rOtring 800+ Mechanical Pencil + Premium Stylus Hybrid. rOtring was born in 1928, in the era of the influential Bauhaus design school in Germany, whose modernist “Art into Industry” philosophy still inspires our unique approach to design today.
Debuting at NY design week next week, it’s a hybrid mechanical pencil + stylus, crafted for industrial and graphic designers and architects who create in both the analogue and digital space.
To inspire the world’s creatives, rOtring launches its “Think On. Create.” global campaign in the form of sketching and design challenges. Commencing at NYCxDesign via rOtring’s digital and social media platforms, the challenges are an effort to highlight sketching and thinking as the start of every creative process.
rOtring was born in 1928, in the era of the influential Bauhaus design school in Germany. Their modernist “Art into Industry” philosophy still inspires our unique approach to industrial design. They design tools to enable people to think and create whenever inspiration takes them.
Ben Aranda, Architect | Aranda/Lasch
May 16 – 19: “The Future of Paper” Design workshop: We have partnered up with Wanted Design to host the young designers workshop “The Future of Paper”. 30 design students from 5 top international design schools will be imagining the future of paper over the 4 days with rOtring tools. Learn more at www.wanteddesignnyc.com/wanteddesign-2014/workshop
More information at www.rotring.com
