The Art of Embroidery by Maurizio Anzeri for the Fendi Baguette

fendi-baguette-campaign

In 1997, Silvia Venturini Fendi was asked to create a practical bag for women, and instead created a tiny purse in endless editions: embellished, embroidered, beaded, in leather, ponyskin, cowhide and more.  I distinctly recall the Fendi Baguette as the first purse I ever coveted, always looking to the pages of my Vogue and W to see what they would come up with next. It may be small, but it is larger-than-life.  Fendi teamed up with Maurizio Anzeri, Italian born artist and embroidery portrait maker, for a new brand film to capture the spirit of craftsmanship and individuality championed by the iconic purse.  Anzeri creates stitches around the subject in various colors and styles to create his signature “photo-sculptures.” 


Fendi lance l’e-shop Baguette by VOGUEPARIS

more info at baguette.fendi.com/

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